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Oliver Buchannon
Milena Toro

NYC creative strategist, writer & mindset coach helping brands and creatives grow their identity.

Self-help

+7

the smartest people aren't always the most visible, let's fix that

May 4, 2026

•

3 min read

the smartest people aren't always the most visible, let's fix that

explore a hack that moves careers forward, plus brands I'm creatively inspired by lately.

Milena Toro
Milena Toro

social media

+7

Joe Jonas IS a Community Manager and No One Can Convince Me Otherwise

Jan 14, 2026

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4 min read

Joe Jonas IS a Community Manager and No One Can Convince Me Otherwise

Throwbacks, adult concert money, and “bing bing bong” 🎶

Milena Toro
Milena Toro

creatives

+9

I Built a Resource Library for Creatives That Want to Expand Their Minds

Dec 9, 2025

•

2 min read

I Built a Resource Library for Creatives That Want to Expand Their Minds

Tools, guidance, and clarity for your creative journey. Enjoy! 💙

Milena Toro
Milena Toro

mental health

+9

The Joy Framework: Rediscovering the Things You Used to Love

Oct 13, 2025

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4 min read

The Joy Framework: Rediscovering the Things You Used to Love

Maybe it's not so much about what you used to enjoy, but the reason you enjoyed it.

Milena Toro
Milena Toro

lifestyle

+4

Tracee Ellis Ross, Pattern Beauty, and the Art of Humanizing a Brand

Sep 1, 2025

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3 min read

Tracee Ellis Ross, Pattern Beauty, and the Art of Humanizing a Brand

Why handheld storytelling, travel vlogs, and raw behind-the-scenes moments are becoming the blueprint for building trust and cultural longevity. 🤳🏽

Milena Toro
Milena Toro

mental health

+4

I Interview My Therapists, And Here's Why You Should Too

Aug 21, 2025

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3 min read

I Interview My Therapists, And Here's Why You Should Too

Finding the right therapist isn’t about luck, it’s about asking the right questions. Here’s how I found someone who truly sees me (and how you can too).

Milena Toro
Milena Toro

creatives

+5

Culture > Clout: Identity Is a Brand’s Most Underrated Strategy

Aug 10, 2025

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3 min read

Culture > Clout: Identity Is a Brand’s Most Underrated Strategy

The brands that get culture right aren’t speaking louder, they’re listening deeper.

Milena Toro
Milena Toro

marketing

+4

Why Gen Z Lives in the Past to Feel More Present

Aug 4, 2025

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3 min read

Why Gen Z Lives in the Past to Feel More Present

The future of content looks a lot like the past, but that’s exactly the point.

Milena Toro
Milena Toro
The Strategy Gap: When Good Jeans Undermine Good Judgment

Jul 29, 2025

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2 min read

The Strategy Gap: When Good Jeans Undermine Good Judgment

Great Jeans. Bad Judgement.

Milena Toro
Milena Toro

marketing

+2

Brand Files 01: Chips Ahoy! Enters the Upside Down 🍪

Jul 28, 2025

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1 min read

Brand Files 01: Chips Ahoy! Enters the Upside Down 🍪

Every week I unpack a campaign that grabbed my attention, and this time it’s all all in the name of a cookie.

Milena Toro
Milena Toro

creative advice

+2

Why Some Creatives Struggle with Self-Branding

Jul 27, 2025

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1 min read

Why Some Creatives Struggle with Self-Branding

Creative clarity isn’t about being perfect, it’s about showing up. Let's unpack it.

Milena Toro
Milena Toro

mental health

+3

Signal Amplification and the Spiral of Overthinking

Jun 20, 2025

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3 min read

Signal Amplification and the Spiral of Overthinking

Exploring the sneaky psychological effect that makes you overestimate how much people notice or care about what you do.

Milena Toro
Milena Toro

mental health

The Healing Power of Belonging: Community and Mental Health

Jun 10, 2025

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2 min read

The Healing Power of Belonging: Community and Mental Health

Why doing life with like-minded people might be the most powerful thing you can do for your well-being.

Milena Toro
Milena Toro

thoughts of a strategist

© 2026 thoughts of a strategist.
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